1. Title
Biometric facial recognition payment fintech platform – Romania
2. Short Description
PayByFace is an innovative fintech platform that enables payments exclusively through facial recognition, eliminating the need for physical cards, mobile phones, or any other devices at the point of sale. The solution provides a complete ecosystem for biometric payments, customer loyalty and engagement, as well as advanced analytics for micro, SME and enterprise merchants, with licensing potential for banks and payment processors.
3. Full Description of the Solution
PayByFace is a fintech platform founded in 2018 by Mihai Draghici, headquartered in Bucharest with an international presence (including a U.S. entity – PayByFace Inc.).
The platform addresses the main challenges of today’s payments market:
- high friction at checkout (online and offline)
- concerns regarding security and data privacy
- fragmented experience between payments, identity, and loyalty
How it works
The user registers their face in the PayByFace application, adds a payment method and a PIN code. At checkout, identity is verified in real time via facial recognition at the merchant terminal, turning the customer’s face into a “virtual payment card”.
From a technical standpoint, the recognition process is performed on the POS device, and biometric data is stored as an encrypted template rather than a raw image.
Platform Modules
🔹Biometric Checkout (SoftPOS / Smart POS)
- payment via facial recognition at the POS
- support for NFC, card payments, and biometric (multi-mode) authentication
🔹Consumer Wallet & Merchant Kiosk
- user application (biometric digital wallet)
- merchant application (payment processing + customer management)
🔹Loyalty & Customer Data Platform
- every transaction becomes part of the customer profile
- loyalty programs and customer segmentation
- analytics for improved retention
🔹Web POS & eCommerce Biometric Authentication
- biometric authentication for online payments
- reduced fraud and cart abandonment
🔹e-Ticketing & VIP Access
- biometric check-in for events and venues
- VIP access without physical tickets or cards
🔹Digital Engagement & DOOH Advertising Network
- integration of digital marketing and advertising into the POS ecosystem
- targeted content and campaigns at the point of payment
4. Advantages and Innovations
- proprietary technology with IP protection and a scalable cloud-native architecture
- GDPR-compliant platform with strong focus on biometric security
- reduced checkout time and improved operational efficiency
- full integration between payments, loyalty, and marketing
- multi-vertical ecosystem: retail, HoReCa, events, transport, eCommerce
- scalable business model (SaaS + transaction fees + white-label licensing)
- integration with existing POS infrastructures (tablet, mobile POS, smart POS systems)
5. Keywords
- biometric payments
- facial recognition
- fintech / SoftPOS
- digital identity
- customer loyalty
- white-label banking
- biometric e-ticketing
6. Partner Sought
- acquiring banks and financial institutions for white-label integration or joint ventures
- payment processors (PSPs / gateways) for biometric authentication
- retail, HoReCa, and service networks with high transaction volumes
- eCommerce platforms aiming to reduce fraud and checkout friction
- seed / Series A investors for international scaling
7. Development Stage
Functional MVP with active deployment and initial commercial transactions completed in 2026. The platform is ready for pilot programs and commercial scaling.
8. IPR Status
IPR filed (intellectual property protection in progress for biometric technologies and platform architecture)
9. Type of Partnership Sought
- commercial agreement
- investment agreement
- white-label / licensing partnerships
- technology integration agreements (API / SDK / POS)