Prosme EEN - 2022 - 2025

Project title: PROSME – Promotion of SMEs in Romania through the Enterprise Europe Network

Acronym: PROSME

About Enterprise Europe Network Romania

Enterprise Europe Network (EEN) is the initiative of the European Union, being the largest network that supports companies to innovate and develop their activity in other markets, through specialized services provided by experts from over 600 centers, with specific expertise, located in every region of the European Union and not only.

The mission of the Enterprise Europe Network Centers is to provide support to local companies to internationalize their businesses, by offering the following services:
    • Internationalization;
    • Support within the Single Market;
    • Innovation and Technological Transfer;
    • Access to financing;
    • Digitization;
    • Sustainability and resilience.

General objective

The “PROSME – Promotion of SMEs from Romania through the Enterprise Europe Network” project offers companies and entrepreneurs from Macro-region 3 support services in the field of business development, by making available to organizations from the component counties of the Bucharest-Ilfov and South-Muntenia regions the resources of over 600 partner organizations in the Enterprise Europe Network.

The project supports the competitiveness and sustainability of enterprises (SMEs) in the RO3 Macro-region to benefit from the opportunities offered by the single market and global markets to innovate, develop and expand internationally.

At the same time, it wants to create a context and ensure a framework of services for SMEs, which will assist them in their recovery from the pandemic crisis.

Specific objectives

Specific Objectives of the PROSME Project

Throughout the 42-month implementation period, the PROSME consortium aims to achieve the following objectives:

Support SMEs in adapting to the challenges of the Single Market and in planning their business strategies accordingly;
Facilitate SMEs’ transition to sustainable business models, through awareness and dedicated support;
Encourage innovation within SMEs, both in products/services and internal processes, including digital transformation;
Build economic resilience of SMEs by strengthening their capabilities;
Assist SMEs in expanding internationally and improving their cross-border business activities;
Inform and guide SMEs on accessing EU funding, including for innovation, research, and internationalization efforts;
Enable SMEs to participate in the EU policymaking process, ensuring their voices are heard;
Promote SME success stories systematically, increasing their visibility and impact;
Integrate the PROSME consortium into the regional innovation and business ecosystem, through collaboration with local stakeholders and multipliers;
Enhance the visibility and recognition of the EEN network, especially within Macroregion 3;
Improve the capabilities and workflows of the PROSME consortium, to ensure efficient service delivery;
Actively participate in EEN capacity-building and coordination activities, including networking and best practice sharing.

Expected Results:

At least 80 SMEs will be supported in adapting to Single Market challenges and the twin digital and green transition;
17 SMEs will receive in-depth advisory or partnering services to foster innovation and international growth;
Communication activities, particularly online, will ensure that PROSME and EEN are strategically positioned and well recognized within the region.

Activities

WP1 – Project Management

1.1 - Project management structures setup and project kick-off

1.2. Consortium and project coordination, monitoring and internal evaluation

1.3. Project reporting (intermediary and final)

WP2- Provision of value-added services to clients

2.1 Delivering basic advisory sessions and question answering

2.2 Brokerage events co-organization

2.3 Brokerage events / company missions organization

2.4. Delivering capacity building training or workshop events

2.5. Delivering hybrid events

2.6. Delivery of client needs, requirements and capacity assessments / (online) visits / action plan agreed

2.7 + 2.8. Delivering tailor-made advanced advice support or coaching sessions (hub and spoke)

2.9. Partnering profile / opportunities search and dissemination

2.10. Drafting company profiles

2.11 si 2.12. Partnering profile Expression of Interest (EoI) inward and outward handling

2.13. Promote online, Contact, inform, invite and consult SMEs in the framework of SME consultations launched through the Network + Disseminate the results of this feedback in their region

2.14. Respond to ad-hoc feedback requests from the Commission

2.15. Collect feedback on Single Market issues from SME client

2.16. Mapping and monitoring activities

WP 3 – Promotion of the Network and Communication

3.1. Production of consortium common resources, others then the commonly used individual ones, including content creation

3.2. Production of individual partners resources, including content creation

3.3. Animation of online communication channels

3.4. Organisation/co-organization of presentation/promotional events

3.5. Animation of interregional communities of interest / sector-based

3.6. Contributions to national website and social media accounts

3.7. Mapping of media, multipliers / agreements

WP4 - Network development & capacity building

4.1. Participation to network centralized / decentralized training sessions and other activities (study visits, peer-to-per learning events) approved by the Agency

4.2. Participation to network events and groups (Anual conference, SG, WG, TG, etc.)

4.3. Participation to consortium and national consortia events (consortium meetings, Romanian consortia meetings, etc)

4.4. Participation / contribution to EU campaigns

Results

Results and Performance Indicators (as of 30 June 2025)

According to the consolidated report, the project results are as follows:
Key Performance Indicators (KPIs)

KPI1. SMEs served by the Enterprise Europe Network: 162

KPI2. Unique clients in the Network client journey: 53

KPI3. Achievements, of which:
- KPI3a. Advisory Achievements (AAs): 17
- KPI3b. Partnering Achievements (PAs): 1

KPI4. Unique clients with impact assessed in their client journey: 17

Communication and Visibility Activities

The MSP team carried out an intensive campaign to promote PROSME, including:

152 social media posts and website updates, promoting EEN opportunities, events, and success stories.
144 articles published on the MSP platform and thematic newsletters addressed to the community.
14 articles published in the MSP magazine.
7 media appearances, both local and national.

Networking and Collaboration

Networking was a central pillar, resulting in:

Participation in 28 international matchmaking events, where supported SMEs had the opportunity to meet with partners from over 20 countries.
471 individual B2B sessions between Romanian companies and potential foreign partners.

Events Organized

MSP coordinated the organization of 42 events dedicated to the internationalization and development of SMEs, including:

Thematic workshops on financing, digitalization, and sustainability.
Training sessions on internationalization, access to finance, and digitalization.
Matchmaking events, both physical and online, where over 70 entrepreneurs interacted with EEN experts and explored partnership opportunities in Central Europe and Asia.

Impact and Conclusions

In the three and a half years of implementation, MSP has established itself as a resource and opportunity center for SMEs in Bucharest-Ilfov and South Muntenia. The indicators exceeded the set objectives in many cases, demonstrating the efficiency and relevance of the interventions.

Through access to the EEN network, local entrepreneurs benefited from:

Strategic advisory for internationalization.
Identification of new markets and relevant partners.
Increased innovation and digitalization capacity.
Access to funding sources tailored to their needs.

Magurele Science Park intends to continue supporting these activities, focusing on internationalization, sustainability and digitalization.

Connection

Internationalization

Supporting SMEs to help them access international markets and business opportunities.

Expertise

Advisory Support

Accompanying SMEs to scale-up and grow internationally through high-end and tailored support from EEN Scale-up Advisors.

Tailored services

Innovation Support

Enhancing SMEs’ potential to innovate, grow and develop new products, services and business models.

Network

Business Partnering

Helping SMEs find the right business partners worldwide.

The aim of this project is to strengthen and continue the work of the Enterprise Europe Network.

The PROSME Consortium is constantly working to help SMEs in the Bucharest-Ilfov and South-Muntenia regions to develop internationally and take advantage of the opportunities offered by EU programs and policies, through business support services oriented towards growth and innovation.

PROSME 2022-2025

Bt Stup

Kickoff meeting EEN2EIC

Hybrid event13th February I STUP, Bucharest, Romania In order to amplify interactions and synergies between European...

13-02-2024

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PROSME 2022-2025

Impact Hub

EIC Info Day – Powered by MSP & Impact Hub Buchares

EIC Accelerator Info Day I 11 aprilie, 2024, 9:00-13:30, Impact Hub Bucharest Dacă ești un startup...

11-04-2024

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PROSME 2022-2025

BT Stup

The Responsible Digitalization of SMEs

Corporate Digital Responsibility (CDR): Support for the Development of SMEs Through...

02-08-2024

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A series of recommendations, suggestions and opinions from our experts to help your business become more relevant.

Contact Person: Roxana Lupașcu

Write me: [email protected]

Ph: +40 756 166 497

Disclaimer: The information and opinions presented in this website belong to the authors and do not necessarily reflect the official opinion of the European Innovation Council and the Executive Agency for SMEs (EISMEA), the European Commission or other European institutions. EIC and EISMEA do not guarantee the accuracy of the data included in this website. Neither the EIC, EISMEA, the European Commission nor any person acting on their behalf can be held responsible for the use of this information.

Looking to unlock the full potential of the Enterprise Europe Network and discover the advantages it offers for your business?

Contact Person: Roxana Lupașcu

Write me: [email protected]

Ph: +40 756 166 497

PROSME
[2022-2025]

Interviews
PROSME

Event
02 August